“How most media presents combat sports needs to change, we are that change” David Potter and Co finally launches Fight World Live
By FWL Team
After three years of relentless groundwork, vision-building, and grinding behind the scenes, Fight World Live is officially launching—bigger, bolder, and ready to disrupt combat sports media.
Founder David Potter, alongside President Wes Jackson and a powerhouse team of creative leaders across the industry, has poured countless hours, research, capital, and obsession into a single mission:
Grow the audience. Educate the fans. Make people fall in love with combat sports all over again.
This isn’t just another media brand—this is a movement built by fans, for fans.
“I’ve loved combat sports my entire life. Now it’s bigger than ever, but it’s still nowhere near the NFL, NBA, or soccer—and that makes no f**king sense,” said Potter. “Fighting is a universal language. Every human understands it at a primal level. The way it’s presented needs to radically change. We are that radical change.”
A New Era of Combat Sports Media
Potter didn’t hold back when outlining what’s broken in the industry—and how FWL plans to fix it.
“Content is oversaturated, with zero quality control. Most of it is dogsh*t made by people who’ve never stepped in a ring, on a mat, or into a cage—just opportunists chasing clicks. FWL content is made by diehards, for diehards, by people who actually know what the fu*k they’re talking about. When you see our logo, you’ll know you’re getting real substance, not clickbait. When we share content from other creators, you’ll know its content that is actually good”
But FWL isn’t just for hardcore fans.
“We’re also making content for newcomers—without talking over their heads. Combat sports media lacks creativity, fun and accessibility. We’re flipping that on its head. We innovate. We don’t imitate.”
Community is the cornerstone.
“We’re building interactive content. A real community. Friends, not fans. Whether you’re contributing thoughtfully or trolling relentlessly, you’re part of it. This is about building culture, not just traffic. And most importantly, we want people to love fighters and promotions as much as we do. That pride is how you grow the sport and set a new standard.”
What’s Next for Fight World Live
Fight World Live has already proven its pull, with UFC 324 watch party drawing 184,000 viewers. The Amazon app has 100K Subscribers and over 10.1 million views on youtube. The brand will be rolling out a new season on its Amazon App (now available in the App Store) by the end of the month, with major announcements coming soon.
The launch of Fight World Live marks the beginning of a new era—raw, creative, community-driven combat sports coverage that refuses to follow the old rules.
This is Fight World Live.
For press inquiries, contact:
Trish@moxie360marketing.com